At CP+ 2025, we had the opportunity to meet Jun Watanabe, Makoto Oishi, and Tomohide Yazawa, product managers at Fujifilm.
CP+ 2025 is currently taking place in Tokyo, Japan. Phototrend had the opportunity to speak with Kazuto Yamaki, CEO of Sigma Corp.
Sony has just announced a major update to its Creators’ Cloud. The new version now enables users of certain Sony devices to transfer their images and videos directly to Google Drive and Adobe Lightroom without needing a computer or card reader. This is a great leap forward for photographers and videographers looking to streamline their workflow.
Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.
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In a move that took everyone by surprise, Nikon has just announced the acquisition of RED.com, the renowned American manufacturer of high-end cinema cameras. This merger marks a major turning point for Nikon, expanding its horizons beyond photography to more fully embrace the world of professional video production.
At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.
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