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·February 28, 2019

Kazuto Yamaki, CEO of Sigma: “We hope for renewed success with the L-mount”

At CP+ 2019 in Japan, we met with Kazuto Yamaki, CEO of Sigma, to talk about the new L-mount that Sigma shares with Panasonic and Leica as a result of their partnership. This major event in the world of photography marks a new turning point for the manufacturer, but also for the full-frame mirrorless camera sector.

Focus

·October 2, 2019

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.

Gear

·August 10, 2022

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.

Focus

·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.

Gear

·March 7, 2024

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

In a move that took everyone by surprise, Nikon has just announced the acquisition of RED.com, the renowned American manufacturer of high-end cinema cameras. This merger marks a major turning point for Nikon, expanding its horizons beyond photography to more fully embrace the world of professional video production.

Focus

·January 17, 2025

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.

App mobile

·February 10, 2025

Sony enhances its Creators’ Cloud: direct transfer to Google Drive and Lightroom without a computer

Sony has just announced a major update to its Creators’ Cloud. The new version now enables users of certain Sony devices to transfer their images and videos directly to Google Drive and Adobe Lightroom without needing a computer or card reader. This is a great leap forward for photographers and videographers looking to streamline their workflow.

Focus

·February 28, 2025

Sigma CP+ 2025 interview: “With the BF, we want to create a timeless camera”

CP+ 2025 is currently taking place in Tokyo, Japan. Phototrend had the opportunity to speak with Kazuto Yamaki, CEO of Sigma Corp.

Focus

·March 3, 2025

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

At CP+ 2025, we had the opportunity to meet Jun Watanabe, Makoto Oishi, and Tomohide Yazawa, product managers at Fujifilm.

App mobile

·March 4, 2025

Panasonic Lumix Flow: an advanced application for videographers

Alongside the launch of the Lumix S1R II, Panasonic has unveiled the Lumix Flow mobile app. It aims to streamline video production workflows by assisting with scriptwriting, storyboard editing, and video editing.

Focus

·March 5, 2025

Tamron CP+ 2025 interview: “we plan to release up to 10 new lenses annually”

On the occasion of CP+ 2025, we had the opportunity to meet with Mr. Kota Misawa, Marketing Planning Manager in the Imaging Products Business Unit at Tamron Co., Ltd.

Focus

·March 7, 2025

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

During CP+ 2025, we were able to meet Kazuhiro Togashi, Vice President of product planning and brand strategy and Sandro Rymann, Sales Head of EMEA and Americas at OM Digital Solutions.

Focus

·March 11, 2025

Canon CP+ 2025 interview: “There is a high demand for vintage-looking cameras”

During CP+ 2025, we had the opportunity to meet Canon Corp's management team, composed of Go Tokura, Manabu Kato, Yasuhiko Shiomi, and Tetsushi Hibi.

Plateforme

·March 18, 2025

WhiteWall makes it easy to sell photo prints via Shopify

WhiteWall announces an integration with Shopify, enabling photographers to sell their work online in an automated way, without having to manage production or shipping.

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

Meike 25, 35, and 56 mm f/1.7 Air: a new range of APS-C lenses… inspired by Viltrox?

macOS Tahoe 26: Apple buries the hard disk icon and switches (at last) to SSD

Nik Collection 8.1: DxO fine-tunes its suite and gives PhotoLab and ViewPoint for free

Luminar Neo + Mobile: up to 75% instant discount and improved responsiveness

Hands-on with the Sigma 85mm f/1.2 DG Art at CP+ 2026: the long-awaited fast portrait lens

Nikkor Z 70-200 mm f/2.8 VR S II review: perfection made lighter by Nikon

Tamron 35-100 mm f/2.8 Di III VXD review: an unusual, compact, and powerful zoom lens

Focus

Kazuto Yamaki, CEO of Sigma: “We hope for renewed success with the L-mount”

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Sony enhances its Creators’ Cloud: direct transfer to Google Drive and Lightroom without a computer

Sigma CP+ 2025 interview: “With the BF, we want to create a timeless camera”

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

Panasonic Lumix Flow: an advanced application for videographers

Tamron CP+ 2025 interview: “we plan to release up to 10 new lenses annually”

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

Canon CP+ 2025 interview: “There is a high demand for vintage-looking cameras”

WhiteWall makes it easy to sell photo prints via Shopify

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

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