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Focus
·April 6, 2026

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

NASA has released "Hello, World," the first photo of Earth taken by a human crew since "Blue Marble" in 1972. On social media, users are saying the planet looks duller. Lighting, Ektachrome film vs. digital sensor, EXIF data: a comprehensive photographic analysis of this viral comparison.
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Gear
·March 27, 2026

Mothra and Vast projects: Canon and Nikon in the service of astronomy and space exploration

By participating in the Mothra and Vast projects, Canon and Nikon are turning their attention to space exploration.
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Gear
·March 11, 2026

Laowa 17 mm f/4 Zero-D Shift and Tilt-Shift: tilt and shift for full frame and medium format mirrorless cameras

Venus Optics launches the Laowa 17 mm f/4 Zero-D Shift and Tilt-Shift for full frame and medium format mirrorless cameras, with the promise of fully controlled distortion.
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Gear
·March 9, 2026

CP+ 2026: Nikon teases a new feature for those nostalgic for the 2000s

At CP+ 2026, Nikon unveiled a feature for nostalgic users on its Zƒ: timestamping, reminiscent of the retro charm of compact digital cameras.
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Gear
·March 6, 2026

CP+ 2026: Sony shows us the internals of the RX1R III

At CP+ 2026, Sony exhibited a cross-section of the RX1R III. This provided an opportunity to discover how engineers in Tokyo managed to fit so many components into such a small space.
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Gear
·March 3, 2026

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

At CP+ 2026, Samyang presented several 3D-printed prototypes of potential future lenses that are both highly ambitious and very mysterious.
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Gear
·March 2, 2026

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

Samyang took advantage of the excitement surrounding CP+ 2026 to unveil—very discreetly—its future Samyang AF 35mm f/1.8 P FE lens.
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Gear
·February 26, 2026

Canon Analog Concept Camera: the digital UFO of CP+ 2026 that revives Rolleiflex-style viewing

Canon is making waves in Yokohama with its Analog Concept Camera, a prototype whose design is reminiscent of medium-format film cameras.
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Gear
·February 26, 2026

CP+ 2026: Sigma announces the development of 85mm f/1.2 DG Art lens, scheduled for release in September 2026

Sigma announces the development of an 85mm f/1.2 DG Art fixed focal length lens, which will complete its range of ultra-bright lenses. It will be available from September 2026.
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Gear
·February 25, 2026

SanDisk Extreme V3, Extreme Pro V3 and Portable SSD V3: the portable SSD lineup gets a refresh with speeds ranging from 1,000 to 4,000 MB/s

One year after its spin-off from Western Digital, SanDisk launches the third generation of its portable SSD lineup, available in three models: Portable SSD, Extreme and Extreme Pro V3.
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Events & Exhibitions
·February 24, 2026

CP+ 2026: Everything you need to know about the world’s biggest photo show, in Yokohama (Japan)

From February 26 to March 1, 2026, Yokohama will be at the heart of the global photography industry with the Camera & Photo Imaging Show 2026 (CP+ 2026 for regulars). Phototrend is on location.
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Gear
·February 24, 2026

Sigma 35mm f/1.4 DG II Art: the rebirth of an iconic lens

At CP+ 2026, Sigma launches the 35mm f/1.4 DG II Art. The successor to an iconic model in the Art series, it is now more compact and powerful.
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Gear
·February 24, 2026

Sigma 15mm f/1.4 DC Contemporary: a bright, lightweight wide-angle lens for APS-C mirrorless cameras

On the sidelines of CP+ 2026, Sigma is launching the 15mm f/1.4 DC Contemporary, a bright fixed focal length lens for Sony E, Fujifilm X, and Canon RF-S APS-C mirrorless cameras.
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Gear
·February 24, 2026

CP+ 2026: Sigma launches… into rice farming

Sigma announces the creation of Sigma Aizu Farm, a subsidiary dedicated to rice cultivation in the region where its only factory in the world is located. This initiative extends the lens manufacturer's longstanding commitment to Aizu.
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Latest news

8.2
out of 10

pCloud review: is lifetime cloud storage really a good deal for photographers?

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

Ultimate Lens Hood Pro: Built-in suction cups and compact design for glare-free shooting through glass

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8.2
out of 10

pCloud review: is lifetime cloud storage really a good deal for photographers?

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

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