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·January 17, 2025

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.

Gear

·June 24, 2024

Nikon Hikari Glass factory tour (Japan): inside optical glass manufacturing

During our visit to Japan to cover CP+ 2024, we had the opportunity to discover a Nikon factory essential to lens production: Nikon Hikari Glass. Located in Yuzawa, in the Akita prefecture (about 500 km from Tokyo), this factory is where optical glass comes to life through the melting process.

Gear

·March 7, 2024

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

In a move that took everyone by surprise, Nikon has just announced the acquisition of RED.com, the renowned American manufacturer of high-end cinema cameras. This merger marks a major turning point for Nikon, expanding its horizons beyond photography to more fully embrace the world of professional video production.

Focus

·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.

Gear

·August 10, 2022

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.

Focus

·October 2, 2019

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.

Gear

·February 28, 2019

Kazuto Yamaki, CEO of Sigma: “We hope for renewed success with the L-mount”

At CP+ 2019 in Japan, we met with Kazuto Yamaki, CEO of Sigma, to talk about the new L-mount that Sigma shares with Panasonic and Leica as a result of their partnership. This major event in the world of photography marks a new turning point for the manufacturer, but also for the full-frame mirrorless camera sector.

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Focus

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Nikon Hikari Glass factory tour (Japan): inside optical glass manufacturing

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Kazuto Yamaki, CEO of Sigma: “We hope for renewed success with the L-mount”

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

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