Sony has just announced a major update to its Creators’ Cloud. The new version now enables users of certain Sony devices to transfer their images and videos directly to Google Drive and Adobe Lightroom without needing a computer or card reader. This is a great leap forward for photographers and videographers looking to streamline their workflow.
Alongside the launch of the Lumix S1R II, Panasonic has unveiled the Lumix Flow mobile app. It aims to streamline video production workflows by assisting with scriptwriting, storyboard editing, and video editing.
Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.
Firefly arrives on iOS and Android: Adobe extends its generative AI to all designers, with mobile creation, commercial security and Cloud synchronization.
Google integrates Veo 3 into YouTube and Canva: video AI goes mainstream, between express creation, realistic audio and possible drifts on the networks.
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During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.
During the IBC 2025 show in Amsterdam, Phototrend had the opportunity to speak with several Nikon executives and engineers about the Nikon ZR.
Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.
At CP+ 2025, we spoke to Yu Takae, Senior Manager in charge of ILC product planning at Sony Corp.
At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
The CP+ 2025 show allowed us to talk to Mr. Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Business Unit.
WhiteWall announces an integration with Shopify, enabling photographers to sell their work online in an automated way, without having to manage production or shipping.
During CP+ 2025, we were able to meet Kazuhiro Togashi, Vice President of product planning and brand strategy and Sandro Rymann, Sales Head of EMEA and Americas at OM Digital Solutions.
On the occasion of CP+ 2025, we had the opportunity to meet with Mr. Kota Misawa, Marketing Planning Manager in the Imaging Products Business Unit at Tamron Co., Ltd.















