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·February 10, 2025

Sony enhances its Creators’ Cloud: direct transfer to Google Drive and Lightroom without a computer

Sony has just announced a major update to its Creators’ Cloud. The new version now enables users of certain Sony devices to transfer their images and videos directly to Google Drive and Adobe Lightroom without needing a computer or card reader. This is a great leap forward for photographers and videographers looking to streamline their workflow.

App mobile

·March 4, 2025

Panasonic Lumix Flow: an advanced application for videographers

Alongside the launch of the Lumix S1R II, Panasonic has unveiled the Lumix Flow mobile app. It aims to streamline video production workflows by assisting with scriptwriting, storyboard editing, and video editing.

Focus

·October 2, 2019

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.

App mobile

·June 19, 2025

Adobe Firefly comes to mobile: generative AI now in your pocket

Firefly arrives on iOS and Android: Adobe extends its generative AI to all designers, with mobile creation, commercial security and Cloud synchronization.

Plateforme

·June 19, 2025

Veo 3 arrives on YouTube and Canva: generative video takes another step forward

Google integrates Veo 3 into YouTube and Canva: video AI goes mainstream, between express creation, realistic audio and possible drifts on the networks.

Gear

·August 10, 2022

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.

Focus

·October 1, 2025

Nikon Interview at IBC 2025: The ZR Adopts “a New Design” for Heat Dissipation

During the IBC 2025 show in Amsterdam, Phototrend had the opportunity to speak with several Nikon executives and engineers about the Nikon ZR.

Focus

·January 17, 2025

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.

Focus

·March 28, 2025

Sony CP+ 2025 interview: “the FE 28-70mm F2 GM offers intense, beautiful bokeh”

At CP+ 2025, we spoke to Yu Takae, Senior Manager in charge of ILC product planning at Sony Corp.

Focus

·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.

Focus

·April 22, 2025

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

The CP+ 2025 show allowed us to talk to Mr. Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Business Unit.

Plateforme

·March 18, 2025

WhiteWall makes it easy to sell photo prints via Shopify

WhiteWall announces an integration with Shopify, enabling photographers to sell their work online in an automated way, without having to manage production or shipping.

Focus

·March 7, 2025

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

During CP+ 2025, we were able to meet Kazuhiro Togashi, Vice President of product planning and brand strategy and Sandro Rymann, Sales Head of EMEA and Americas at OM Digital Solutions.

Focus

·March 5, 2025

Tamron CP+ 2025 interview: “we plan to release up to 10 new lenses annually”

On the occasion of CP+ 2025, we had the opportunity to meet with Mr. Kota Misawa, Marketing Planning Manager in the Imaging Products Business Unit at Tamron Co., Ltd.

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

Meike 25, 35, and 56 mm f/1.7 Air: a new range of APS-C lenses… inspired by Viltrox?

macOS Tahoe 26: Apple buries the hard disk icon and switches (at last) to SSD

Nik Collection 8.1: DxO fine-tunes its suite and gives PhotoLab and ViewPoint for free

Luminar Neo + Mobile: up to 75% instant discount and improved responsiveness

Hands-on with the Sigma 85mm f/1.2 DG Art at CP+ 2026: the long-awaited fast portrait lens

Nikkor Z 70-200 mm f/2.8 VR S II review: perfection made lighter by Nikon

Tamron 35-100 mm f/2.8 Di III VXD review: an unusual, compact, and powerful zoom lens

Focus

Sony enhances its Creators’ Cloud: direct transfer to Google Drive and Lightroom without a computer

Panasonic Lumix Flow: an advanced application for videographers

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Adobe Firefly comes to mobile: generative AI now in your pocket

Veo 3 arrives on YouTube and Canva: generative video takes another step forward

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

Nikon Interview at IBC 2025: The ZR Adopts “a New Design” for Heat Dissipation

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Sony CP+ 2025 interview: “the FE 28-70mm F2 GM offers intense, beautiful bokeh”

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

WhiteWall makes it easy to sell photo prints via Shopify

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

Tamron CP+ 2025 interview: “we plan to release up to 10 new lenses annually”

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

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