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    CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

    CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

    Meike 25, 35, and 56 mm f/1.7 Air: a new range of APS-C lenses… inspired by Viltrox?

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    Hands-on with the Sigma 85mm f/1.2 DG Art at CP+ 2026: the long-awaited fast portrait lens

    8.8
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    Nikkor Z 70-200 mm f/2.8 VR S II review: perfection made lighter by Nikon

    8.8
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    Tamron 35-100 mm f/2.8 Di III VXD review: an unusual, compact, and powerful zoom lens

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·February 20, 2026

Interview: from infrared to Graflex, Pauline Ballet and Getty Images offer an alternative perspective on the Milan-Cortina 2026 Winter Olympics

Pauline Ballet is a professional photographer for Getty Images. She is currently covering the Milan-Cortina 2026 Winter Olympics. Interview.
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Focus
·October 1, 2025

Nikon Interview at IBC 2025: The ZR Adopts “a New Design” for Heat Dissipation

During the IBC 2025 show in Amsterdam, Phototrend had the opportunity to speak with several Nikon executives and engineers about the Nikon ZR.
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Focus
·June 30, 2025

More than 2 trillion photos taken in 2025: mapping a world saturated with images

By 2025, more than 2.1 trillion photos will be captured, according to Photutorial. Smartphones, selfies, networks and memory: deciphering a hyper-photographed planet.
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Gear
·February 28, 2019

Kazuto Yamaki, CEO of Sigma: “We hope for renewed success with the L-mount”

At CP+ 2019 in Japan, we met with Kazuto Yamaki, CEO of Sigma, to talk about the new L-mount that Sigma shares with Panasonic and Leica as a result of their partnership. This major event in the world of photography marks a new turning point for the manufacturer, but also for the full-frame mirrorless camera sector.
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Focus
·March 5, 2025

Tamron CP+ 2025 interview: “we plan to release up to 10 new lenses annually”

On the occasion of CP+ 2025, we had the opportunity to meet with Mr. Kota Misawa, Marketing Planning Manager in the Imaging Products Business Unit at Tamron Co., Ltd.
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Focus
·March 7, 2025

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

During CP+ 2025, we were able to meet Kazuhiro Togashi, Vice President of product planning and brand strategy and Sandro Rymann, Sales Head of EMEA and Americas at OM Digital Solutions.
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Focus
·March 3, 2025

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

At CP+ 2025, we had the opportunity to meet Jun Watanabe, Makoto Oishi, and Tomohide Yazawa, product managers at Fujifilm.
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Focus
·February 28, 2025

Sigma CP+ 2025 interview: “With the BF, we want to create a timeless camera”

CP+ 2025 is currently taking place in Tokyo, Japan. Phototrend had the opportunity to speak with Kazuto Yamaki, CEO of Sigma Corp.
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Gear
·August 10, 2022

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.
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Focus
·April 22, 2025

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

The CP+ 2025 show allowed us to talk to Mr. Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Business Unit.
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Focus
·March 11, 2025

Canon CP+ 2025 interview: “There is a high demand for vintage-looking cameras”

During CP+ 2025, we had the opportunity to meet Canon Corp's management team, composed of Go Tokura, Manabu Kato, Yasuhiko Shiomi, and Tetsushi Hibi.
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App mobile
·February 10, 2025

Sony enhances its Creators’ Cloud: direct transfer to Google Drive and Lightroom without a computer

Sony has just announced a major update to its Creators’ Cloud. The new version now enables users of certain Sony devices to transfer their images and videos directly to Google Drive and Adobe Lightroom without needing a computer or card reader. This is a great leap forward for photographers and videographers looking to streamline their workflow.
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Plateforme
·June 19, 2025

Veo 3 arrives on YouTube and Canva: generative video takes another step forward

Google integrates Veo 3 into YouTube and Canva: video AI goes mainstream, between express creation, realistic audio and possible drifts on the networks.
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Focus
·March 2, 2026

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026 has just wrapped up in Yokohama, Japan. Phototrend was on the ground and had the opportunity to sit down with Kazuto Yamaki, CEO of Sigma Corp.
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Latest news

CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

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CP+ 2026: Samyang explores four ambitious lenses, from 20-50 mm f/2 to 200 mm f/1.8 OIS. Vote for your favorite.

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026: Samyang AF 35mm f/1.8 P FE, a new Prima lens

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