Firefly arrives on iOS and Android: Adobe extends its generative AI to all designers, with mobile creation, commercial security and Cloud synchronization.
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During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.
Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.
Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.
On the sidelines of CP+ 2025, we interviewed Mitsuteru Hino, head of UX planning and in charge of product planning for camera bodies at Nikon Corp
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At CP+ 2019 in Japan, we met with Kazuto Yamaki, CEO of Sigma, to talk about the new L-mount that Sigma shares with Panasonic and Leica as a result of their partnership. This major event in the world of photography marks a new turning point for the manufacturer, but also for the full-frame mirrorless camera sector.
Pauline Ballet is a professional photographer for Getty Images. She is currently covering the Milan-Cortina 2026 Winter Olympics. Interview.
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In a move that took everyone by surprise, Nikon has just announced the acquisition of RED.com, the renowned American manufacturer of high-end cinema cameras. This merger marks a major turning point for Nikon, expanding its horizons beyond photography to more fully embrace the world of professional video production.
At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
CP+ 2026 has just wrapped up in Yokohama, Japan. Phototrend was on the ground and had the opportunity to sit down with Kazuto Yamaki, CEO of Sigma Corp.
Photographers, secure your images with pCloud: lifetime cloud storage up to 10TB, at a discounted price for July 14.
On the occasion of CP+ 2025, we had the opportunity to meet with Mr. Kota Misawa, Marketing Planning Manager in the Imaging Products Business Unit at Tamron Co., Ltd.
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