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Gear
·August 10, 2022

Interview with Kazuto Yamaki (CEO of Sigma) in Arles: “As a child, I wasn’t very interested in photography”

During the opening week of the Rencontres de la Photographie d'Arles, lens and camera manufacturer Sigma was present with a double photography exhibition by artists Alexis Berar and Robin Jafflin. In a quiet alleyway, the exhibition space also gave us the opportunity to meet again with Kazuto Yamaki, CEO of Sigma Corp, who was on a European tour of retailers.
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·January 17, 2025

The Image of Power: Decoding Donald Trump’s Controversial Official Portrait

Donald Trump's new official portrait, created for his inauguration as the 47th President of the United States, is stirring up controversy. As much for its aesthetics as for the implicit messages it conveys, this image challenges both photography enthusiasts and political analysts.
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·February 20, 2026

Interview: from infrared to Graflex, Pauline Ballet and Getty Images offer an alternative perspective on the Milan-Cortina 2026 Winter Olympics

Pauline Ballet is a professional photographer for Getty Images. She is currently covering the Milan-Cortina 2026 Winter Olympics. Interview.
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·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
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·March 11, 2026

Sony CP+ 2026 interview: “A7 V is the perfect choice for users who want to creatively capture everyday moments”

At CP+ 2026, Sony’s Senior Manager of ILC product planning, Yu Takae, shared insights with Phototrend regarding the latest developments of the photo division.
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·April 22, 2025

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

The CP+ 2025 show allowed us to talk to Mr. Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Business Unit.
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Gear
·April 4, 2025

Live from CP+ 2025 in Japan: a recap of ALL the photo announcements! 🇯🇵 📷

In this video, we take a look back at all the major announcements of CP+ 2025.
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·March 27, 2026

Canon CP+ 2026 Interview: "Collaboration with new lens manufacturers will intensify" on the RF mount

CP+ 2026: Canon answers our questions about the EOS R6 Mark III, new RF lenses, opening the mount to third-party manufacturers, and its AI roadmap.
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·March 11, 2025

Canon CP+ 2025 interview: “There is a high demand for vintage-looking cameras”

During CP+ 2025, we had the opportunity to meet Canon Corp's management team, composed of Go Tokura, Manabu Kato, Yasuhiko Shiomi, and Tetsushi Hibi.
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·February 28, 2025

Sigma CP+ 2025 interview: “With the BF, we want to create a timeless camera”

CP+ 2025 is currently taking place in Tokyo, Japan. Phototrend had the opportunity to speak with Kazuto Yamaki, CEO of Sigma Corp.
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·March 30, 2026

Nikon CP+ 2026 Interview: “Optical advancements allow us to maintain performance with fewer lenses”

At CP+ 2026, we sat down with four Nikon engineers to discuss the development of the Nikkor Z 70-200mm f/2.8 VR S II.
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·June 30, 2025

More than 2 trillion photos taken in 2025: mapping a world saturated with images

By 2025, more than 2.1 trillion photos will be captured, according to Photutorial. Smartphones, selfies, networks and memory: deciphering a hyper-photographed planet.
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·April 28, 2025

Nikon CP+ 2025 Interview: “We’re Exploring AI Applications for Image Selection”

On the sidelines of CP+ 2025, we interviewed Mitsuteru Hino, head of UX planning and in charge of product planning for camera bodies at Nikon Corp
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·March 3, 2025

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

At CP+ 2025, we had the opportunity to meet Jun Watanabe, Makoto Oishi, and Tomohide Yazawa, product managers at Fujifilm.
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DxO Father's Day Offer: 20% off all software with the code PHOTOTRENDFD26

Interview with David Burnett at the Deauville Sport Images Festival: "With a 4×5 camera, you don't get a second chance"

9
out of 10

Sony A7R VI Review: The Camera That's Changing the Game in High-Resolution Photography

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DxO Father's Day Offer: 20% off all software with the code PHOTOTRENDFD26

Interview with David Burnett at the Deauville Sport Images Festival: "With a 4×5 camera, you don't get a second chance"

9
out of 10

Sony A7R VI Review: The Camera That's Changing the Game in High-Resolution Photography

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