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·April 28, 2025

Nikon CP+ 2025 Interview: “We’re Exploring AI Applications for Image Selection”

On the sidelines of CP+ 2025, we interviewed Mitsuteru Hino, head of UX planning and in charge of product planning for camera bodies at Nikon Corp
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Focus
·March 30, 2026

Nikon CP+ 2026 Interview: “Optical advancements allow us to maintain performance with fewer lenses”

At CP+ 2026, we sat down with four Nikon engineers to discuss the development of the Nikkor Z 70-200mm f/2.8 VR S II.
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Gear
·June 24, 2024

Nikon Hikari Glass factory tour (Japan): inside optical glass manufacturing

During our visit to Japan to cover CP+ 2024, we had the opportunity to discover a Nikon factory essential to lens production: Nikon Hikari Glass. Located in Yuzawa, in the Akita prefecture (about 500 km from Tokyo), this factory is where optical glass comes to life through the melting process.
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Focus
·October 1, 2025

Nikon Interview at IBC 2025: The ZR Adopts “a New Design” for Heat Dissipation

During the IBC 2025 show in Amsterdam, Phototrend had the opportunity to speak with several Nikon executives and engineers about the Nikon ZR.
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Focus
·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
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Focus
·April 6, 2026

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

NASA has released "Hello, World," the first photo of Earth taken by a human crew since "Blue Marble" in 1972. On social media, users are saying the planet looks duller. Lighting, Ektachrome film vs. digital sensor, EXIF data: a comprehensive photographic analysis of this viral comparison.
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Focus
·March 7, 2025

OM System CP+ 2025 interview: “the OM-3 is a camera with an authentic and creative focus”

During CP+ 2025, we were able to meet Kazuhiro Togashi, Vice President of product planning and brand strategy and Sandro Rymann, Sales Head of EMEA and Americas at OM Digital Solutions.
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Focus
·March 20, 2026

OM System CP+ 2026 Interview: “Software advancements are narrowing the image quality gap between sensor sizes”

2025 was a milestone year for OM System, with two camera bodies and four lenses released in a single year. At CP+ 2026, we sat down with Kazuhiro Togashi and Nobuaki Tanaka to discuss OM System strategy.
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Focus
·April 22, 2025

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

The CP+ 2025 show allowed us to talk to Mr. Toshiyuki Tsumura, Executive Vice President and Director of Panasonic's Imaging Business Unit.
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Focus
·March 19, 2026

Panasonic CP+ 2026 Interview: “We responded to the skyrocketing demand for video”

At CP+ 2026, we met Toshiyuki Tsumura, Panasonic's Executive VP of Imaging, to discuss the S1 II and S1R II, the L-Mount Alliance, the L² Technology partnership with Leica, and the brand's strategy.
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App mobile
·March 4, 2025

Panasonic Lumix Flow: an advanced application for videographers

Alongside the launch of the Lumix S1R II, Panasonic has unveiled the Lumix Flow mobile app. It aims to streamline video production workflows by assisting with scriptwriting, storyboard editing, and video editing.
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Focus
·February 28, 2025

Sigma CP+ 2025 interview: “With the BF, we want to create a timeless camera”

CP+ 2025 is currently taking place in Tokyo, Japan. Phototrend had the opportunity to speak with Kazuto Yamaki, CEO of Sigma Corp.
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Focus
·March 2, 2026

Sigma CP+ 2026 interview : “It’s the accumulation of experience that makes the product so much different”

CP+ 2026 has just wrapped up in Yokohama, Japan. Phototrend was on the ground and had the opportunity to sit down with Kazuto Yamaki, CEO of Sigma Corp.
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Focus
·March 28, 2025

Sony CP+ 2025 interview: “the FE 28-70mm F2 GM offers intense, beautiful bokeh”

At CP+ 2025, we spoke to Yu Takae, Senior Manager in charge of ILC product planning at Sony Corp.
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8.2
out of 10

pCloud review: is lifetime cloud storage really a good deal for photographers?

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

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8.2
out of 10

pCloud review: is lifetime cloud storage really a good deal for photographers?

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

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