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Nikon

·June 24, 2024

Nikon Hikari Glass factory tour (Japan): inside optical glass manufacturing

During our visit to Japan to cover CP+ 2024, we had the opportunity to discover a Nikon factory essential to lens production: Nikon Hikari Glass. Located in Yuzawa, in the Akita prefecture (about 500 km from Tokyo), this factory is where optical glass comes to life through the melting process.

Gear

·March 13, 2024

Nikon Z9: Heading for the Olympics with Firmware Update 5.00

Nikon continues its strategy of rolling out major firmware updates for its flagship cameras. With Firmware Update 5.00, the Nikon Z9 clearly has the Olympic Games in its sights

Gear

·March 7, 2024

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

In a move that took everyone by surprise, Nikon has just announced the acquisition of RED.com, the renowned American manufacturer of high-end cinema cameras. This merger marks a major turning point for Nikon, expanding its horizons beyond photography to more fully embrace the world of professional video production.

Focus

·June 20, 2023

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.

Gear

·June 13, 2023

Nikon Z9 and Auto Capture: A Groundbreaking Feature That Will Transform Sports and Wildlife Photography

The Nikon Z9 shifts into 4th gear! Today, Nikon’s professional monobloc mirrorless camera receives Firmware Update v4.00, bringing a host of new features — including a brand-new Auto Capture function

Gear

·February 28, 2022

Nikon Z 9: a cat's meow as the shutter sound

What if the Nikon Z 9 thought it was a cat? In a recent online demonstration at CP+ 2022, the manufacturer unveiled a beta firmware update that replaced the shutter sound with several noises, including a cat's meow.

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Nikon

Nikon Hikari Glass factory tour (Japan): inside optical glass manufacturing

Nikon Z9: Heading for the Olympics with Firmware Update 5.00

Nikon acquires 100% of RED — a seismic shift in the world of cinema production

Nikon stands up to AI and reminds us of the unusual beauty of nature and the real world

Nikon Z9 and Auto Capture: A Groundbreaking Feature That Will Transform Sports and Wildlife Photography

Nikon Z 9: a cat's meow as the shutter sound

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

No, the Earth hasn't lost its luster: a closer look at the "Hello, World" photo from Artemis II

Tamron CP+ 2026 Interview: “There are many innovations that Tamron made first”

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