At a time when photography is under threat from generative AIs such as Midjourney, Nikon is taking a stand against AI with an advertising campaign in Peru. Entitled "Don't abandon the real world", it aims to extol the beauty of nature and reality in the face of the growing use of algorithms to generate artificial images.
Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.
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