Zeiss, the renowned German optics manufacturer, has announced its return to the camera lens market after a six-year hiatus. The company teased this comeback on its Instagram account, hinting at the release of a new Otus lens.
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Zeiss is back! While it was thought that the Oberkochen optics company was focusing (in terms of photography) on smartphone lenses, the German firm has been teasing for a few days its return to the mirrorless camera lens market.
Based on the different campaigns and visuals presented, it appears that Zeiss will unveil a new lens on February 25, just ahead of CP+ 2025. In all likelihood, it will be a prime lens from the Otus lineup, with a maximum aperture of f/1.4. The visual presented on Instagram was taken with an “older” Zeiss Otus 85mm f/1.4 lens.
The short video highlighted by Zeiss also suggests that it is a full-frame mirrorless lens (a Sony camera body is recognizable), and various rumors point to a 50mm f/1.4.
Interestingly, even though Zeiss had developed a (very) small lineup of lenses for Sony mirrorless cameras—the well-known Batis lenses—the last lens introduced in 2019 was the Zeiss Otus 100mm f/1.4 Apo Sonnar ZF.2 for DSLRs. Furthermore, at the time, Otus lenses lacked autofocus. We hope this new model will have autofocus.
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Don’t forget to check back on Phototrend—we will keep you updated when this new Zeiss lens is officially announced.