Sigma announces the development of an 85mm f/1.2 DG Art fixed focal length lens, which will complete its range of ultra-bright lenses. It will be available from September 2026.
One year after its spin-off from Western Digital, SanDisk launches the third generation of its portable SSD lineup, available in three models: Portable SSD, Extreme and Extreme Pro V3.
From February 26 to March 1, 2026, Yokohama will be at the heart of the global photography industry with the Camera & Photo Imaging Show 2026 (CP+ 2026 for regulars). Phototrend is on location.
On the sidelines of CP+ 2026, Sigma is launching the 15mm f/1.4 DC Contemporary, a bright fixed focal length lens for Sony E, Fujifilm X, and Canon RF-S APS-C mirrorless cameras.
Sigma announces the creation of Sigma Aizu Farm, a subsidiary dedicated to rice cultivation in the region where its only factory in the world is located. This initiative extends the lens manufacturer's longstanding commitment to Aizu.
After joining the L-Mount Alliance at the end of 2025, Viltrox unveils its first L-mount lens, the Viltrox AF 16mm f/1.8 L, a wide-angle fixed focal length lens already available in Sony E-mount and Nikon Z-mount.
Nikon unveils its first full-frame camera in the new Z Cinema lineup, the Nikon ZR. The result of Nikon’s acquisition of RED, it marks the Japanese manufacturer’s first true entry into the cinema camera segment.