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    Fujifilm teases a new “half frame” camera?

    9
    out of 10

    Sony FE 50-150 mm f/2 GM Review: The Zoom of All Superlatives

    100 million Instax cameras sold: Fujifilm celebrates a global hit

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    CP+ 2025: DxO PureRAW 5 Enhances the Processing of Fujifilm X-Trans Files With DeepPrime XD 3

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  • Review
    Review
    9
    out of 10

    Sony FE 50-150 mm f/2 GM Review: The Zoom of All Superlatives

    8.7
    out of 10

    Panasonic Lumix S1R II Review in Japan: A Powerful Full-Frame Mirrorless Camera – But Is It Overreaching?

    Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

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9
out of 10
Review
·April 22, 2025

Sony FE 50-150 mm f/2 GM Review: The Zoom of All Superlatives

The Sony FE 50-150 mm f/2 GM stands above all other fast zooms, combining a versatile focal range with an exceptionally bright constant f/2 aperture. Read our full review.
Read More
SongRaw AF 50 Mm F1.2 Main
Gear
·April 7, 2025

SongRaw AF 50 mm f/1.2 Moonlit: First Very Bright Lens from a New Manufacturer

SongRaw, a new Chinese manufacturer, enters the autofocus lens race for full-format hybrids with an ambitious AF 50 mm f/1.2 "Moonlit".
Read More
Gear
·April 1, 2025

Viltrox Luna 30-300 mm T4 and 42-420 mm T5.6, two cinema zooms … that encourage bank robbery

Viltrox markets two exceptional cinema zooms: 30-300 mm T4 and 42-420 mm T5.6 Luna. Their x10 zoom, weight and price make them unique lenses.
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Gear
·March 20, 2025

Sirui joins the L-Mount Alliance and prepares an AF 85 mm f/1.4 Aurora L-mount version

The L-Mount alliance, founded in 2018 by Sigma, Leica and Panasonic, welcomes a new member: Sirui.
Read More
Gear
·March 4, 2025

CP+ 2025, CIPA report, a growth boosted by China, the world’s No. 1 market

CIPA took advantage of CP+ 2025 to unveil its annual report. Overall, shipments were up 10% on last year. The market is also being driven upwards by strong demand from China.
Read More
Gear
·February 28, 2025

CP+ 2025: Samyang AF 14-24 mm f/2.8 FE, the 1st ultra-wide-angle zoom designed in partnership with Schneider-Kreuznach

Designed in partnership with Schneider-Kreuznach, the Samyang AF 14-24 mm f/2.8 FE boasts a compact size and a constant f/2.8 aperture.
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Gear
·February 28, 2025

CP+ 2025: Viltrox unveils 4 ambitious prime lenses, including the AF 35 mm f/1.2 LAB

Designed for full-format and APS-C hybrids, the Viltrox AF 35 mm f/1.2 LAB, AF 25 mm f/1.7 Air , AF 50 mm f/2 Air and 85 mm f/1.4 confirm the manufacturer's lofty ambitions.
Read More
Gear
·February 27, 2025

CP+ 2025: OM System Roadmap, a New 40-150mm Zoom on the Way?

OM System is taking advantage of CP+ 2025 to unveil a new roadmap, including a future 40-150 mm telephoto lens.
Read More
Gear
·February 19, 2025

Zeiss teases a new Otus lens for mirrorless cameras

Zeiss, the renowned German optics manufacturer, has announced its return to the camera lens market after a six-year hiatus. The company teased this comeback on its Instagram account, hinting at the release of a new Otus lens.
Read More
Focus
·October 2, 2019

Factory Tour: The Manufacturing of Sigma Lenses in Aizu, Japan

Discover our visit to the one and only Sigma photographic equipment manufacturing plant, located in Aizu-wakamatsu, Japan.
Read More

Latest news

Fujifilm teases a new “half frame” camera?

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

Susan Meiselas receives Outstanding Contribution to Photography 2025 award at SWPA

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Fujifilm teases a new “half frame” camera?

9
out of 10

Sony FE 50-150 mm f/2 GM Review: The Zoom of All Superlatives

Panasonic CP+ 2025 interview: Lumix promotes the message of “shoot and share without editing”

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