Fujifilm

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Fujifilm

·May 30, 2025

Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

Fujifilm unveiled its first medium format expert compact during a X-Summit in Prague. A spiritual child of the X100VI and the GFX 100S II, the Fujifilm GFX 100RF is impressive in many ways. We had the chance to test it over two days in the streets of the Czech capital—here are our first impressions.

Gear

·May 22, 2025

Fujifilm X half: ultra-compact with 1” sensor, vertical format, and 2-in-1 feature

Fujifilm has unveiled the X half, a pocket-sized vintage-style compact camera with a 1” sensor, capable of combining two vertical photos into one composition thanks to a clever lever mechanism.

Gear

·April 22, 2025

Fujifilm teases a new “half frame” camera?

Fujifilm has just unveiled a teaser for what appears to be a new camera body with the slogan "Half the Size, Twice the Story".

Gear

·April 10, 2025

100 million Instax cameras sold: Fujifilm celebrates a global hit

Fujifilm has just announced the sale of 100 million Instax devices since the launch of the series in 1998. A remarkable achievement.

Gear

·March 20, 2025

Fujifilm GFX 100RF: the medium-format X100 VI everyone’s been waiting for

Fujifilm makes a big impact at the X-Summit in Prague by unveiling the GFX 100RF, an expert medium format compact camera that combines the DNA of the GFX 100 II and the X100 VI.

Gear

·March 6, 2025

CP+ 2025: a limited edition pink Instax mini Evo

At the CP+ 2025 trade show in Tokyo, Fujifilm presented an exclusive version of its Instax Mini Evo hybrid camera on its Instax stand, with a pastel pink body.

Focus

·March 3, 2025

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

At CP+ 2025, we had the opportunity to meet Jun Watanabe, Makoto Oishi, and Tomohide Yazawa, product managers at Fujifilm.

7Artisans AF 24mm f/1.8: full-frame AF affordable lens

Special offer: up to 46% off Insta360 cameras

Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

Nik Collection 8: Deeper Photoshop Integration and a Reinvented Silver Efex Plugin

CP+ 2025: DxO PureRAW 5 Enhances the Processing of Fujifilm X-Trans Files With DeepPrime XD 3

Luminar Neo 1.23: layer merging and 3-year anniversary offer

Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

DJI Mavic 4 Pro and RC Pro 2 Review: The Ultimate Drone Combo

Sony FE 50-150 mm f/2 GM Review: The Zoom of All Superlatives

Fujifilm

Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

Fujifilm X half: ultra-compact with 1” sensor, vertical format, and 2-in-1 feature

Fujifilm teases a new “half frame” camera?

100 million Instax cameras sold: Fujifilm celebrates a global hit

Fujifilm GFX 100RF: the medium-format X100 VI everyone’s been waiting for

CP+ 2025: a limited edition pink Instax mini Evo

Fujifilm CP+ 2025 interview: “the key to our success is product attractiveness”

7Artisans AF 24mm f/1.8: full-frame AF affordable lens

Special offer: up to 46% off Insta360 cameras

Edward Weston: 60 years on, The Flame of Recognition reissued by Aperture

7Artisans AF 24mm f/1.8: full-frame AF affordable lens

Special offer: up to 46% off Insta360 cameras

Hands-on and First Review of the Fujifilm GFX 100RF: a (Very) Appealing Medium Format Compact Camera

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