Adobe has just announced a revamp of its Creative Cloud All Apps offering, which will become Creative Cloud Pro starting June 17, 2025. Behind this name change, the American software publisher introduces a new pricing structure, a service segmentation, and a stronger integration of artificial intelligence tools.
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An upgrade for Adobe’s flagship subscription
Officially, the move to “Creative Cloud Pro” aims to reflect the growing prominence of generative AI technologies within the Adobe ecosystem. In practice, users will still have access to the same suite of apps: Photoshop, Illustrator, Premiere Pro, Lightroom, etc., as well as web and mobile versions of tools like Adobe Express or Photoshop Mobile.
However, the “Pro” label mostly seems to justify a price increase: the subscription goes from $59.99 to $69.99/month (with annual commitment). That’s a nearly 17% hike, while the core software remains largely unchanged for everyday users.
| Subscription | Monthly Price (U.S.) | Generative AI Access | Web/Mobile Apps | Generative Credits |
|---|---|---|---|---|
| Creative Cloud Pro | $69.99 | Full | Yes (premium) | 4,000 (premium) |
| Creative Cloud Standard | $54.99 | Limited | No (free) | 25 |
The previous update to the Creative Cloud All Apps subscription was on November 1, 2023 in many countries, where the U.S. price rose from $55 to $59.99.
Generative AI at the heart of the business model
Unsurprisingly, artificial intelligence takes center stage in this new iteration. Adobe highlights several generative AI tools integrated into Creative Cloud Pro.
Thus, Creative Cloud Pro will provide unlimited access to standard image and vector generation tools, including the Generative Fill feature in Photoshop.
This plan also includes 4,000 monthly credits for premium video and audio generation features, such as:
- Image to Video: to transform a still image into an animated sequence,
- Automatic video and audio translation (in all languages),
- Generative Extend in Premiere Pro: to extend a video scene by generating coherent content around what already exists.
The Pro plan also offers unlimited access to Firefly Boards (currently in public beta). This tool, available in the Firefly app, is a moodboard-style workspace built around generative AI. “With Boards, you can refine your ideas in one place, define a creative direction, and seamlessly move on to the next step of your project,” says Adobe.
Finally, this plan offers integration of third-party generative AI models directly within Adobe Firefly. Users can now leverage external generators such as OpenAI (for images), Google Imagen, Google Veo, or Flux to diversify their generative AI sources beyond Adobe’s ecosystem.
While these features can significantly speed up certain workflows — especially for social content or complex retouching — they may not be relevant for all types of creators. Traditional photographers, for instance, might find these tools more gimmicky than groundbreaking, depending on their needs.
Creative Cloud Standard: a cheaper, but more limited option
With this shift, Adobe is introducing a second plan called Creative Cloud Standard, positioned as a more affordable alternative at $54.99/month. However, Adobe notes that this plan will initially be “for existing subscribers only”, and not for new customers.
This plan will still provide access to all Adobe software, along with 100 GB of cloud storage, like the Pro version. But AI features will be much more limited, with a far lower number of credits for generative AI (only 25 credits per month compared to 1,000 credits currently with the All Apps plan).
Lastly — and this may be the most frustrating for some users, especially photographers using Lightroom Mobile — this plan will no longer include access to web and mobile apps, except for the free functions within Adobe’s apps (excluding Adobe Acrobat).
This segmentation of the offering, far from simplifying things, could complicate decision-making for freelancers and small teams trying to balance cost and functionality.
An automatic transition, but one to watch
Note: existing subscribers will automatically be migrated to the Creative Cloud Pro plan on June 17, 2025. Those wishing to retain the lower price must manually switch to the Standard plan before that date.
Also worth noting, these pricing changes currently apply only to North America. Adobe has not yet announced similar changes for other regions, including Europe. However, we recommend staying attentive to official Adobe announcements regarding future pricing adjustments.
Should you switch to the Pro plan?
With this change in plans and pricing, Adobe’s strategy is clear: to better capitalize on its generative AI tools, which are gradually being infused throughout its apps — from photography to video and design. These features often require significant server infrastructure to run — handled in the cloud via Firefly, not locally. The approach clearly reflects an economic logic.
For creatives who heavily use AI features (image, video, or audio generation), this shift may be seen as a valuable upgrade. For others, it may result in a cost increase not justified by actual need.
Currently, Adobe Creative Cloud All Apps is 50% off for 3 months. A worthwhile offer if you’d like to benefit from a discount before switching to the Creative Cloud Standard plan.
Note that the Creative Cloud Photography Plan, which includes Lightroom and Photoshop, also increased in price in early 2025.
