At CP+ 2025 in Tokyo, Fujifilm presented an exclusive version of its Instax Mini Evo hybrid camera on its Instax stand, dressed in a pastel pink case. This limited edition, named 「PINK」, celebrates professional golfer Rio Takeda, sponsored by the brand, after her victory in the “Mercedes Ranking 2024” of the Japanese women’s professional golf circuit.
Destined exclusively for the Japanese market, this numbered model comes with a strap personalized with the athlete’s name and an instax mini photo signed by her.
The camera retains all the features of the original instax mini Evo: 3-in-1 camera (instax, camera body and connected printer), 28 mm lens, 100 combinations of lens effects and creative films, mechanical print lever and Bluetooth connection for the INSTAX UP! application, enabling you to digitize and share your shots.
Priced at around 28,600 yen (approx. €180), this limited edition seems to have already fallen victim to its own success, despite being available only in Japan.
This launch continues Fujifilm’s tradition of collaborations with Japanese celebrities, reinforcing the cultural attachment to the brand. With this pink model, Fujifilm is appealing to a different audience, while capitalizing on the success of the instax mini Evo.
